Chapter 2 Entertainment, a Madrid-based music consulting and booking company, has officially launched during the 2023 Billboard Latin Music Week in Miami. Founded by former Billboard Radio China’s General Manager Benson Zhang and Indian music industry professional Vedansh Shashvat Mishra, Chapter 2 Entertainment is dedicated to assisting Latino and Spanish musicians by bridging cultures and musical genres, fostering collaboration, and sharing the cultural richness of Latino and Spanish music with music enthusiasts across Asia. The company will offer market entry strategies and booking services to artists.

"We are truly thrilled to bring our unique perspectives and more than 20 years of Asian music industry experience to this new chapter together," says Zhang, CEO of Chapter 2 Entertainment. "Latin music is growing fast, and we want to bring this trend to our diverse audiences in Asia."

A team of visionary Berklee-alumni professionals with a passion for music and an unwavering commitment to artistic excellence, Chapter 2 Entertainment is poised to redefine the music consulting and booking landscape. Vedansh Mishra, CFO, emphasizes the company's dedication to its mission.

“Recent collaborations, such as 'Palpita' by Indian sensation Diljit Dosanjh and Colombian superstar Camilo or 'Voodoo' featuring Indian heavyweight Badshah and the “Prince of Reggaeton” J Balvin with Puerto Rican producer Tainy, have received widespread acclaim, underscoring a substantial demand for cultural musical crossovers. At Chapter 2 Entertainment, we're leveraging this enthusiasm and bridging these musical cultures. We offer strategies to artists, focusing not just on top names but also on untapped talent in these regions," states Mishra.

Additionally, Chapter 2 Entertainment is proud to welcome Gabriel Blum, a seasoned Latin music executive, joining the team as the director to spearhead operations in Madrid.

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(Spanish Version)