롤링스톤 코리아

High-powered K-pop girl group (G)I-DLE accomplishes a new historic moment by breaking traditional track records. (G)I-DLE’s song ‘Nxde’, which was listed as one of Rolling Stone’s 100 Best Songs of 2022, ranked #39 on Mediabase’s Top 40 Radio airplay charts. In addition, the song debuted at #40 on this week’s Billboard Pop Airplay Chart. This is the group’s first entry on the chart. It creates significance in (G)I-DLE’s continuous power to showcase their appeal to the North American audience.

A US Top Radio Promoter says “(G)-I-DLE is the first Artist from an Independent label to enter the airplay charts on traditional top 40 with a non-English song. It is usually a difficult challenge to break through, but the group has a unique sound and lyrics that the audience can embrace in the rapid change of the music industry landscape”.

JoJo Wright, one of the most popular Top 40 radio hosts in America, based at 102.7 KIIS FM has stated that “This is a very historical moment for (G)I-DLE as a self-producing group in the American market since the song is predominantly in Korean. ” He also adds, “On top of their ascending success, I believe that (G)I-DLE has a huge potential to bring something new with K-pop to the US market. (G)I-DLE, who reached heights with their 1st Full Album “I NEVER DIE” released in March 2022, topping the iTunes charts in 24 countries and placing 58th on ‘Billboard Global 200’, returned in 7 months with their 5th mini album “I love”, after successfully completing their 2022 (G)I-DLE WORLD TOUR [JUST ME ( )I-DLE] in 18 cities in 10 countries.

The mini album “I love”, has surpassed over 700k stock pre-orders and entered ‘Billboard 200’ charts. The focus track ‘Nxde’ music video was inspired by artists Marilyn Monroe and Banksy and has accumulated an astounding 29M views within 24 hours.

<Photographs by CUBE ENTERTAINMENT Corp.>

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