Capitol Records, in partnership with THEBLACKLABEL, announces the signing of the fierce, feverishly buzzing new K-pop girl group MEOVV (pronounced “meow”). 

The globally minded, five-piece group comes via THEBLACKLABEL founder and mega-producer Teddy Park (known as TEDDY), whose credits include hits by BIGBANG, G-Dragon, BLACKPINK, and 2NE1, among others. Capitol, a label with a rich tradition of signing groundbreaking artists, is also currently home to Doechii, Ice Spice, J Balvin, Kali Uchis, Katy Perry, Maggie Rogers, Niall Horan, Sam Smith, The Beatles, Yeat, and Young Miko among many others.

The group’s name was announced on August 15th, and K-pop fans and press have been devouring every morsel of speculation since. What’s confirmed: MEOVV, which is THEBLACKLABEL’s first ever girl group launch, breaks from the conventional K-pop mold.

In addition to an animated image of a pierced and charmed cat paw reveal, THEBLACKLABEL released an early visual of their sleek new Seoul HQ being overtaken by five giant felines. The same black cats were recently spotted in Hollywood, roaming the roof of the iconic Capitol Records Tower. 

The members of MEOVV have been revealed one at a time. First came an “EYES OF MEOVV” close-up teaser followed by a mysterious short film for each idol. Watch the trailers for members Ella, Gawon, Anna, and Sooin. The final member will be revealed this Thursday, August 29th. Combined views on the teasers have already surpassed 56 million – all before the group has released any music.

With the story continuing to unfold, the MEOVV takeover has only just begun.

Photographs by THEBLACKLABEL